| Library (7/63) Financial, Leadership and Personal, Marketing, Operations, People, Strategy and Planning, Case Studies |
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Library/Leadership and Personal
Have you ever heard of a cultural trance? This is where a belief becomes so popular it turns into a truth that nearly everyone subscribes to without further questioning.
There are many examples in history of pioneers who did question the...
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Library/Leadership and Personal
Surrendering is a step to success ' Do I have to do this assignment?' asked a strong-willed student with a reputation for being a troublemaker. Her eyes flashed an unmistakable challenge: Just try and make me.
The teacher responded, 'No, you...
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Library/Marketing
One of the easiest (and most profitable) things you can do if you want to have a major advantage over your competitors is to know the lifetime value of your average customer. This is because the competition (most anyway) has no idea what their...
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Library/Marketing
Where are you Now
Customer service is a journey not an event. Along the way the business environment will change and you will need to learn how to monitor your performance in order to improve. Rate yourself on the following audit. Mark the...
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Library/Marketing
Step by Step Guide We have developed ten factors that we use to select our Clients. 1. Chemistry Test 2. Willingness to learn 3. Fun to work with 4. Size of project 5. Strategic importance 6. Pay on time 7. Long term relationship 8. Access to CEO...
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Library/Marketing
Purpose
To discover any gaps in the competitive advantage of competitors and to develop specific action plans to improve the strategy of the organisation under review.
Activity
Brainstorm the factors that customers use to decide who they buy...
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Library/Marketing
A competitive advantage consists of a special capability, identified by an enterprise as giving it a winning position over its competitors. It is a capability which cannot be easily copied or emulated by competitors. It may be a cost/price...
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Library/Marketing
Prospecting
Ask Yourself........ Do I know how many prospects I want this year? Do I know how I'm going to do it? Do I employ definite prospecting methods? Do I give myself a pre-determined number of new prospects each day? Do I...
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Library/Marketing
In previous articles we have looked at pricing and its role in your marketing strategy. We are going to look at creating a sales process that allows you to grow your business with consistency.
At Partnercorp we subscribe to the view that most...
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Library/Marketing
In other articles we have looked at the characteristics and method for loading the sales conveyor. We have looked how to properly dollar value a client over the lifetime we hold a relationship with them as well as looking at how many prospects...
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