Sales and Marketing

About the Course

How do you build real competitive advantage by having the strongest client relationships? This course is specifically designed to teach you how to identify client needs, acquire new relationships and how to build strong alliances to improve sales.

Course Objectives

1. Understand key aspects of marketing your product/service
   • Understand what sales and marketing is and what it is not
   • Who are your key client or industry targets
   • Identify client needs and drivers
   • Feature and benefits
2. Personal leadership and building effective and productive relationships
   • review of personal attitude to "sales"
   • How do you personal experiences affect our approach to marketing
   • Targeted personal strategy to improve our relationships
   • How to building strong alliances can improve sales
3. The Relationship Marketing Sales Conveyor
   • The sales conveyor
   • Strategies for acquiring new relationships
   • Strategies for maintaining new relationships
   • Tools and techniques for converting these relationships into sales
4. Action: Build a personal One Page Sales Plan
   • Clearly articulate and describe the target clients
   • Clearly define how your product or service can most benefit these target clients
   • Where you plan to find them
   • How you plan to meet and generate a relationship with them

   • How you plan to convert them into clients.

Ideal for

Ideal for professionals including solicitors, accountants, and recruitment consultants who need to develop their client base.
As well as, Sales professionals, account managers and business managers, especially in business to business sales roles. To make an enquiry please click here

Participant comments

"This course has changed the way I look at sales"
David: - Mines Rescue Service