Blue Ocean Strategy

About the course

Rather than simply compete in an already crowded market you can create new market space.  The Blue Ocean Strategy is an exciting marketing and business improvement model that helps you redesign your product offering to create new markets and leave your competition playing catch-up.

Course Objectives

In this 2 hour workshop you will be introduced to the key concepts and stages or developing your own market space.  You will also receive a complimentary copy of “the Blue Ocean Strategy” book.

• Learn about the ‘customer value curve’
• Review your industry value offering and where your business is placed
• Learn about the key steps to determining where you might find new market space
• Learn the key steps to move your business into this new market space

Blue Ocean Strategy Case Study.

To understand what a Blue Ocean Strategy is, consider Cirque de Solei.  This is a business that took parts of the service offering for a circus and parts of the service offering for the theatre and combined them to create a whole new style of entertainment, without competition.  Learn how you can create your own new market territory.

Who should attend?

This is a highly informative and strategic workshop which is best suited to business owners, partners and senior managers.  It is ideal for those wishing to innovate and move their business to a higher level.

 How to attend?

Please click here to register or make an enquiry